About Us

Groot Hospitality is a Miami Beach, Florida-based collective of top restaurants, cafés, nightclubs and hotels. Officially formed in 2018 by David Grutman, the company is a forerunner in its field, creating entirely unique atmospheres of upscale dining, luxe decor, marquee entertainment and highly shareable moments. Groot Hospitality’s portfolio-wide goal is that each and every guest, no matter the venue, enjoys a one-of-a-kind escape into a vibrant, dynamic world.

Groot Hospitality’s current properties include: the Miami Beach-based nightclubs LIV at Fontainebleau and STORY, and the restaurants Komodo, Papi Steak, Strawberry Moon, and Swan. Additionally, the company recently opened a trio of food and beverage outlets at Miami Beach’s fully restored Firestone Garage: Sushi Fly Chicken, Winker’s Diner, and Toothfairy Bakery. Groot Hospitality also opened its first hotel, The Goodtime Hotel, over the Spring of 2021. For both Swan and The Goodtime Hotel (which houses Strawberry Moon), Grutman partnered with the multi-hyphenate musician and producer, Pharrell Williams (the two will continue collaborating on future projects). Multiple other projects are in the pipeline, including an expansion plan that will bring Groot Hospitality to new cities and countries.

Ultimately, Groot Hospitality delivers one-of-a-kind outings across its locations and activations. By further programming the company’s physical spaces with an immersive, 360-degree approach — including a focus on headline performances and social media vignettes — Groot consistently provides its patrons with an experience that is high-energy, high-impact, and highly memorable.


 

 

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